Hardware and Software – Balancing the Ingredients for the Middle East

Details

Building vegetation is a fascinating subject. The accumulated knowledge around the world is vast and constantly growing, today more than ever. Needless to say, it’s a game changer when implementing on a large scale in our urban environments.

Israel. The Middle East. Home. Living and working in a harsh environment, in so many ways.

Our physical surrounding, sitting on the verge of a huge desert and the Mediterranean sea is our main professional challenge. Our second challenge would be our market. With modern information flow and image streaming from around the world, the market (our customers) has a lot of interest but still very little demand.

We have traveled the world, to learn and search for solutions and been inspired by individuals and organizations who have paved the road for development. It took us years to understand that what works well in North America and Europe does not (and will not) necessarily perform the same in the desert.

We took upon this challenge and started working on walls, dreaming of implementing a roof program on a much larger scale. Bear in mind that it does not rain here for most of the year and when it does, it rains and rains and rains for days in a row creating an urban water cycle which is difficult to mange.

The Middle East, remember? If it’s not difficult, it’s not here.

Today, we’re busy with finding the right ingredients and balance between resilient hardware and natural software. Together with Oikosteges, our counterparts in Greece, and based on their now localized adopted and adjusted unique R&D and technology, we’re building a regional hub for knowledge and implementation.

We hope to benefit the area. We’re inviting you to join us.

Conference Speaker

Eyal Mirelman

BLDVEG - Building Vegetation Co-Founder & Owner

Eyal Mirelman's background includes new businesses, partnerships, and project developments, from cradle through first steps to full operation. Some include integration and in house programs with industrial and manufacturing partners. As owner of Building Vegetation (BLDVEG), he manufactures modular vegetated roof and wall systems, as well as distributes peripheral solutions and products focusing on long term performance and results in the harsh demanding environment of the Middle East, Mediterranean and Africa. Understanding the relations between humanity and the environment is leading his thinking and actions ever since Eyal can remember. The balance between buildings and urban vegetation has fascinated him for the last couple of decades. He says, "This is a dream. We're working hard to make it a reality." As owner of Building Vegetation (BLDVEG), he manufactures modular vegetated roof and wall systems, as well as distributes peripheral solutions and products focusing on long term performance and results appropriate for the harsh demanding environment of the Middle East, Mediterranean, and Africa.

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